The retail travel agent provides a convenient location where the intending tourist may seek information about his travel plans and then a location where he may purchase the various travel products he needs. […]
Public relations are an important promotional technique. It involves measures designed to improve the image of a service, to create a more favourable climate for its advertising and sales support activities. […]
Tourist publicity in the beginning developed in an empirical way under the pressure of the growth of international travel, and to the extent that information had to be supplied to an ever-increasing number of tourists. Thus, at its outset, it was simply informational publicity. […]