(more…)
What are the Four Important Publicity Methods Used by Tourism Organisation?
Article shared by 
What is the Basis of Tourism Marketing?
Article shared by
The concept of tourism marketing is based on the marketing concept in that it is the process of: (i) identifying and anticipating consumer demand (and desire) for tourism products and services; (ii) developing a means of providing products and services to fulfill these needs; (iii) Communicating this to the consumer, thereby motivating sales, consequently satisfying […]
Importance of Goal and Strategy Formulation for a Tourism Organisation
Article shared by
The environment and resource analysis component of strategic marketing planning is intended to provide the necessary background and stimulates for the regional tourism organisation’s thinking about the tourism goals and objectives for a region. (more…)