1. Mass communication and promotional strategies is yet another dimension of communication whereby a business organization endeavours to reach out to a wider section of the society. (more…)

Importance of Mass Communication and Promotional Strategies in Business Organisation
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What are the Needs for Negotiation in Business Organizations?
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Negotiation by its very nature is a part of everyday life and arises at both personal and professional level. In a sense, this world itself is a large negotiating table and human life is an ongoing process of negotiation. The nature of negotiation in business organizations is extremely wide ranging. Let us look at some […]

How a Business Organisation, Find, Evaluate and Process Information?
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In today’s world, information is power. Modern businesses are often described as information processing units. Business organizations are always on the lookout for knowledge workers. (more…)