Each organization has its own distinctive culture. It is a combination of the founders, past leadership, current leadership, crises, events, history and size. This results in rites: the routines, rituals and the ‘way we do things.’ These rites influence the individual behaviour on what it takes to be in good standing (the norm) and direct the appropriate behavior for each [...]
Obviously, given the wide cultural differences, no business communicator can have prior intimate knowledge of people with different cultural backgrounds. Nevertheless, the positive aspect of this is that today with globalization, mobility of people, presence of MNCs across countries and more specifically, the vast coverage of print, electronic and internet media, any required information of any cultural group or country [...]
Knowledge of the culture of a country is important to understand how people will behave within that country. Culture refers to a set of beliefs, values, attitudes, habits and forms of behavior that are shared by a society and are transmitted from generation to generation. […]