1. Mass communication and promotional strategies is yet another dimension of communication whereby a business organization endeavours to reach out to a wider section of the society. (more…)
Importance of Mass Communication and Promotional Strategies in Business Organisation
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Importance of Vocabulary or Word Power in Business Communication
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For the language to be effective, an important prerequisite is abundant vocabulary or word power. Words are the very essence of written communication. Words translate thoughts and carry the message through to the reader. (more…)
Importance of Memorandum in Business Communication
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A memorandum is a written statement or record, especially one circulated for the attention of colleagues at work. It relates to a note of something to be remembered. The word memorandum came from the Latin word ‘memorare’ which means to remember. In law, a memorandum means a document recording terms of contract. The plural of […]