From
(Company Name)
(Address)
(Date)
To
(Company Name)
(Address)
Dear Sir,
ADVERTISEMENTS:
We have been selling your products for the last seven years and in spite of an all round competition, the sales have steadily improved in our region.
The increase in sales during the last two years has, however, been possible due to heavy advertising and publicity made by us and as such part of our commission has been spent on this account. We have also appointed three more salesmen and have increased salaries and commission of those who are already with us.
As you are aware this extra expenditure has become absolutely necessary due to the competition created by German firms who entered this line two years ago.
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ADVERTISEMENTS:
Rest assured that we would always do our very best for pushing your products in the market and we shall be glad to incur further expenses to bear the additional burden. We have very carefully calculated and we are of the view that if you increase our commission by ____________%, we shall be duly compensated. We hope that you will appreciate our point of view and agree to our request.
Thanking you
Yours faithfully,
(Your Name)
(Company Name)
Partner
Reply to Above
From
(Company Name)
(Address)
(Date)
ADVERTISEMENTS:
To
(Company Name)
(Address)
Dear Sir,
We thank you for your letter of ____________ (Date).
We are aware that due to the recent competition created by German firms, you are passing through a challenging stage and we appreciate that you are still doing well with your sales. We, however, wish to inform you that this is a temporary phase and in the long run, the quality of our goods and our competitive prices will win the race.
At the same time, we fully realise that you have to incur some extra expenditure for improving your sales and it is but fair on our part to share the same with you. A flat increase of commission by ____________% as suggested by you may not be workable as this will upset our accounts with other agents.
However, to start with, we shall credit your account with ____________ (Amount) in the current year to enable you to meet extra expenditure on advertising and publicity. The position shall be reviewed next year and adjustments shall be made according to the circumstances prevailing at that time.
Thanking you
Yours faithfully,
(Your Name)
(Company Name)
Managing Partner