Dear Sir,
We feel great pleasure and pride in announcing that our ____________machine model no. ____________ will soon be marketed all over the country. Most of the good points and qualities of the earlier models have been incorporated in this model, and some additional features make it a unique thing, the most perfect product available in the market. It adheres to all international standards and norms. Electronics Today magazine has labeled it as “the most dependable and efficient creation.”
We have introduced a new device in this machine which cuts the power cost almost to half in comparison to other brands available in the market. The parts of this latest model are made from special alloy to give lasting and trouble-free service. However, they can be easily obtained and replaced if need be in the long run.
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We have arranged for demonstrations of our machine at our various show rooms of the city. Please step in any time and see for yourself its excellence. Moreover, we shall offer ____________% special discount on the first hundred pieces.’
We are sure it will add joy to domestic life and a touch of elegance to your house.
Yours faithfully,
Outline
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1. Express confidence in the product.
2. Touch upon its USP’s.
3. Compare it with other Brands.
4. Explain why it is a Better product.
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5. Discounts/Offers, if any.
6. Praise its credibility.