According to Sir John Harvey-Jones “Communication is the single most essential skill.
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Reasons
1. Growth in the size of the business organisation:
An efficient systems of communication is required because the business organisations are growing tremendously. Thousands of people work in the organisation. Organisations have factories or offices in different parts of the country or even world.
2. Advance technology:
Day by day rapid changes are taking place in science and technology leading to obsolescence of old technology. Thus in order to upgrade or modernise technology proper communication between the superior and subordinate in an organisation is a must.
3. Tough competition in the market:
Globalisation and liberalisation have resulted in cut throat competition. Thus to survive such competition, persuasive communication in form of advertisement, publicity, personal contacts is essential.
4. Growing specialisation:
Division of work paved way for specialists to work in different departments sound communication is thus essential for ensuring mutual co-operation and understanding between different departments.
5. Trade union movement:
Trade union movement is on its growth. Management now has to consult trade unions on various matters. A strong and meaningful relation between management and trade union is possible only by effective communication.
6. Human Relation:
Employee’s participation in management helps to develop among them a sense of loyalty and belongingness towards the organisation. Thus effective communication between management and employee is necessary to develop mutual trust and confidence.
7. Public Relations:
Public relations helps an organisation to improve its image in society as the organisation has a social responsibility specially towards the customers.