There are several forms of Yellow Pages that can be used to promote and advertise your business.
The Web Version of Yellow Pages (and its many competitors online) have been growing by leaps and bounds in recent years, with many foregoing the traditional Yellow Pages supplied by phone companies. But one can also check out specialized directories targeted to specific markets (e.g. Trans-Hindon areas).
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Advantages of Yellow Page Advertising:
ADVERTISEMENTS:
Number is many and widely distributed
Non-intrusive
Action-oriented, as the audience is actually looking for the ads
ADVERTISEMENTS:
Ads are reasonably inexpensive
Responses are easily tracked and measured
Frequency
Disadvantages of Yellow Page Advertising:
The Internet has led to less usage of the Yellow Pages, as users find the Web to be an easier, faster and more comprehensive
ADVERTISEMENTS:
Pages look cluttered as same category ads appear on the same page
Your ad is placed together with all your competitors
Limited creativity in the ads, given the need to follow a pre-determined format
Ads slow to reflect market changes