Advantages and Disadvantages of “Television Advertising” are described below:
Advantages:
1. To demonstrate a product in use.
2. Intrusion value
ADVERTISEMENTS:
3. Ability to provide entertainment and generate excitement to the ad
4. Reach consumer one-on-one like personal sales presentation
5. Ability to use humour
6. Effective with a company’s sales force and the trade.
ADVERTISEMENTS:
7. Ability to achieve impact
8. Reach large numbers of people in short time
9. Appeal to Retailers
10. Realism (because of colour, sound, and action)
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Disadvantages:
ADVERTISEMENTS:
1. Rapidly escalating ad cost
2. Erosion of TV viewing audiences
3. Audience fractionalization
4. Zapping with remote control
5. Clutter – may require multiple exposure
6. Non-availability of timing