After the thorough analysis of organizational hierarchy of Pharmaceutical Companies., it was found that Pharmaceutical Companies has sufficient local general management capacity to cater whole area.
But at certain point of time the decentralization provides negative feedback result into management clashes. Also Pharmaceutical Companies has adequate leadership, including availing high degree of self motivation and adequate long-term vision.
Shorter the organizational hierarchy better the communication and higher the strategy implementation in pharmaceutical marketing. Organizational structure of Pharmaceutical Companies has significant six levels in their organizational hierarchy with executive directors forms the top most authority responsible for all functional areas as finance, production, marketing, and administration and personnel management.
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The marketing executive/ management trainee (medical representative) forms the bottom of organizational levels that is having maximum reach up to the customer. An increased level of organizational hierarchy leads to complications in message transfer and increases the overall expenses.
In our context, the most important functional area is marketing manager leading four zonal managers located at four geographical zones as East, West, South, and North. For in-depth analysis of managerial goal the most important for the sake of study is the West zone carries whole of Maharashtra, Gujarat and Goa. All regional managers located at Mumbai responsible for each specialty divisions as Cardiac, Asthma, Super specialty (Supracare) and Lifecare divisions. District manager reporting to regional manager located at all district in Maharashtra that supervises and conducts field training to marketing executives and management trainee.
Therefore Pharmaceutical Companies promotes decentralization in their organization hierarchy to increase management capacity. Furthermore job fulfillment, discipline, supervision and teamwork are more easily attained with a greater productivity.